Marketing and public relations is a huge part of the video game industry. When it goes right, your game/product can rise to phenomenal heights. When it goes wrong, the results can be spectacular.
To help us understand some the biggest PR blunders in modern gaming history, we’re joined by Cameron Davis – industry veteran and author of Blow The Cartridge.
Jody reviews Sir, You Are Being Hunted.
Aired 21 May 2014